The Diamond Manufacturers Association disagreed with the redefinition of the word "diamond"

Abstract The Diamond Producers Association welcomes the Federal Trade Commission's latest release after six years of consultations with the industry...

The Diamond Producers Association welcomes the Federal Jewelry's latest jewellery guide after six years of consultations with the industry.

Like other industry norms and standards, the Jewelry Guide has always played an important role in protecting consumers from fraudulent marketing communications.

The Diamond Manufacturers Association (DPA) is committed to respecting the Federal Trade Commission's (FTC) new jewellery guidelines, especially in defining laboratory-made diamonds as synthetic diamonds and interpretations of natural diamonds. The Diamond Manufacturers Association is concerned and expects synthetic diamond dealers to publicly recognize and comply with this new edition of the Jewelry Guide.

微信截图_20180822084558.png

The Diamond Manufacturers Association endorses the Federal Trade Commission's new edition of the Jewelry Guide, which requires synthetic diamond dealers to significantly distinguish between synthetic and natural diamonds in marketing campaigns; but on the other hand, the Diamond Manufacturers Association does not agree with the Federal Trade Commission's new edition of the Jewelry Guide. The change in the definition of diamonds. We would like to remind all colleagues in the industry that all other industry norms and standards in the industry still extend the use of diamonds as a natural ore derived from nature; the Federal Trade Commission also requires synthetic diamond dealers in marketing in the new edition of the Jewelry Guide. The term "diamond" is used in a standardized manner.

In addition, although most consumers mistakenly interpret “cultivation” as a description of natural diamonds, the Federal Trade Commission still approves the use of the term “nurturing diamonds” conditionally by synthetic diamond dealers, and the Diamond Manufacturers Association is extremely concerned about this. .

The new Jewelry Guide not only fails to provide the clarity needed to avoid consumer confusion and marketing fraud, but creates unnecessary ambiguity. Although it is possible to restrict the terminology that may be incorrect or misleading through subsequent communication to avoid consumer fraud, this principle, if widely applied, may cause more consumers to be confused and misled by marketing propaganda. The Federal Trade Commission may therefore face a large number of claims.

微信截图_20180822084607.png

The Diamond Manufacturers Association hopes that the Federal Trade Commission will provide clearer guidelines for the industry on these important issues and looks forward to further communication with the Federal Trade Commission on this issue.

Finally, the Diamond Manufacturers Association is amazed at the widespread use of the term “mining diamonds” in the new edition of the Jewelry Guide to replace “natural diamonds”. “Mineral mining” is a term used by synthetic diamond producers. However, “mining diamonds” refers to a mining process, not a process of production, and most of the world’s diamonds will never be mined. The use of the term “mining diamonds” instead of “natural diamonds” is not Indeed.

SOLAR LIGHT

Wuxi Shengda Yukun Energy Development co.,Ltd , https://www.xlite-solarlight.com